1= FIRST PERSON
We are especially drawn to stories that speak to us first hand about an authentic personal experience.

2= CONVERSATIONAL
Effective first person narrative is “nothing fancy”, like writing a letter or an informal conversation.

3= EMOTION
Passion, frustration, hope, loss, dreams … this is the stuff that makes our lives rich and meaningful. Good stories express a feeling or personal insight (big or small).

4= SCENE
A good story details key moments in such a way that the audience gets a vivid sense of the moment, place, or experience and its impact.

5= CONTRAST
Without contrast, life would be boring. Good stories hold our attention using contrast.

6= VISUALS & SOUNDS
A good digital story speaks with an authentic personal voice enhanced with compelling visuals and sounds.